About Us
The legacy behind the brand
Explore our mission, history and ideas.
FROM 2005 ● INTO THE FUTURE
Since 2005, we've paid homage to the principle of health and wellbeing above all else. Combining a modern approach to the legacy of tea has culminated in high-quality, functional and beautiful blends.
As a team, we are devoted to sourcing the freshest, highest-quality ingredients for our teas, while respecting the diverse cultural traditions of tea-making. By following these core values, we've been able to prioritise four sectors of our products and practices to build upon.
Our philosophy revolves around continuous improvement and sustainability.
We strive to deliver exceptional teas that not only taste great but also contribute to a healthier world. We're constantly exploring innovative methods and sustainable practices that align with our values and exceed your needs.
No matter who you are, why you enjoy a beautiful brew of or where you live, the magic of Byron Bay is in every cup.
Rooted in Nature. Refined by Experience.
HOW WE LEAD
With more than two decades of careful work, relationship building and expertise, we remain the leader in sustainable, locally packed tea.
Sustainably Sourced and Produced.
Tea is the world’s most consumed beverage after water, and its global demand has made it a heavily traded commodity. We choose to do things differently. We encourage natural pest control methods, organic farming practices and processed that further enhance sustainability.
We meticulously select teas from regions where traditional and sustainable farming practices are upheld.
Certified Organic and Pesticide Free.
We meticulously select our teas, herbs, fruits, and spices to ensure exceptional quality. We believe that natural, certified organic, wild-crafted, and pesticide-free ingredients are better for your health.
That's why our range contains no flavourings or additives—just pure, real ingredients.
Fair Trade and Ethical.
Our tea selection process is critical to our values. We prioritise our teas from small family-run plantations, village productions, and well-regulated cooperatives.
By paying a fair price, we support traditional tea farmers who live in harmony with nature and possess immense knowledge and skill – a testament to the dedication and passion of those who cultivate it.