About
Our Story
“When I began Byron Bay Tea Company in 2003, tea tasting at a little market stall in Byron Bay, my mission was simple; To combine my love of herbal medicine with the best and freshest seasonal ingredients I could find, whilst honouring the rich history of tea drinking across cultures. I really wanted the teas to combine both the medicinal benefits of plants with a wide array of flavours that mother nature has to offer.
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Journey to Cup: Our Commitment To Quality
Our ethos and philosophy are centred around improving the wellbeing of the individual as well as the planet. It’s a continual journey we are committed to with our customers to find better ways to deliver our love of teas with the best and freshest ingredients we can find, whilst honouring the rich history of tea drinking across cultures.
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Brew Loyalty
For our avid tea drinkers, we have created a Brew Loyalty program. We offer discounted prices, promotions, events and gifting that’s exclusive to our loyal tea brewers.
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I love sitting down and making a great brew of tea to enjoy with friends, or as a way to unwind for myself in
the afternoon. In our fast-paced world, I believe we have lost touch with the art of making tea. Long before
coffee was a twinkle in the eye of a barista, the ritual of brewing the right tea for your visitors was a way of
welcoming people to your home in both Eastern and Western cultures.
At Byron Bay Tea Company, we would love to bring back some of the rituals in tea making, to our fast-paced
culture, by sharing our knowledge of Tea 101, Tea Health and how to make it all taste delicious!
Part of our revitalisation journey has been about articulating our intent and what we stand for as an organisation. Byron Bay is a unique region in its concentration of views towards a more socially, politically and environmentally aware consciousness. We reflect this in more than just our name, but our commitment to bring about positive change.
This revitalisation in branding is the continuation of a 14-year journey. Our ethos and philosophy are centred around improving the wellbeing of the individual as well as the planet. It’s a continual journey we are committed to with our customers to find better ways to deliver our love of teas with the best and freshest ingredients we can find, whilst honouring the rich history of tea across cultures.
Somethings Brewing at Byron Bay
Tea Company
Tea Company
I sound like an absolute dag but I love herbs and always have! I have always been interested in Natural Medicine and the healing power of herbs and I wanted others to experience their benefits. I felt like there was a gap in the market 14 years ago when all you could find on a supermarket shelf was plain Chamomile or Peppermint tea. I observed that many people were interested in drinking them for their health benefits but didn’t really enjoy the flavours.
My idea was to create a range of blended and organic herbal teas for health. Herbs were blended with other natural and exotic ingredients such as vanilla bean, berries, and spices to create unique and delicious flavours. This was a way that people could access herbal medicine “off the shelf” without having to consult a Naturopath. It was also a more enjoyable way to take medicine by drinking tea rather than taking horrible tasting potions prepared by a Naturopath.
Tea Fundamentals
We have found a little tea knowledge can transport you to a magical place with each and every sip. Researching tea’s history can be a daunting undertaking. We took on the challenge for you and have caringly consolidated a comprehensive overview with all that you need to know for your tea drinking journey.
Tea Health
Our teas combine both the medicinal benefits of plants with the flavours that mother nature provides. Our ethos and philosophy are centred around improving the wellbeing of the individual as well as the planet. As a Naturopath, think of this content as your online consultation.
Tea Recipes
The old equation, “If it’s good for you, it will taste bad” is dead in our humble opinion. There is no need to hold your nose and wince as you take this medicine. Over the past 14 years we have found our passion has led to combining our tea range to our daily cooking. The results may surprise you!
Certified Organic:
Herbs Taste
Better Naturally!
Better Naturally!
We take great care in selecting tea, herbs, fruits, and spices of
exceptional quality. We believe that natural, certified organic,
wild-crafted and pesticide-free ingredients are better for you.
This means also that there is no use of flavourings or additives
in our range - just the real ingredient.
exceptional quality. We believe that natural, certified organic,
wild-crafted and pesticide-free ingredients are better for you.
This means also that there is no use of flavourings or additives
in our range - just the real ingredient.
Sourcing of our Teas:
Black, Green,
Oolong & White
Oolong & White
Tea is the world’s most consumed drink after water. It has become a heavily traded commodity worldwide in the last few hundred years. To keep up with this increasing demand, tea has become increasingly grown for high harvest yields, not for distinctive flavours or unique qualities, like traditional teas. Tea farming and production practices have been focussed on keeping up with supply and keeping prices down.
At Byron Bay Tea Company, we select teas for our range from countries and regions where Traditional farming practises are still employed. Sri Lanka, India, China and Taiwan have traditional tea making, utilising hundreds of years of knowledge and experience in the crafting of fine tea. No two tea producing countries produce tea in exactly the same way.
Fairly Traded:
Adding Value From Leaf To
Cup
Cup
We select tea in an ethical and sustainable process. Our tea
comes from small family-run tea plantations, small village
production, and tightly controlled tea co-operatives. We pay
them a fair price for their tea. Traditional tea farmers/
producers must be in harmony with nature and have such
great knowledge and ability to deal with problems and
situations that arise during the harvest times. For these
people, tea is their life and their life is tea.
comes from small family-run tea plantations, small village
production, and tightly controlled tea co-operatives. We pay
them a fair price for their tea. Traditional tea farmers/
producers must be in harmony with nature and have such
great knowledge and ability to deal with problems and
situations that arise during the harvest times. For these
people, tea is their life and their life is tea.
Sustainable Production:
Being In Harmony
With Nature
With Nature
Traditional tea production is sustainable on many levels. A traditional tea
plantation does not make use of pesticides or chemical fertilizers.
It uses time-honoured methods of pest control such as:
plantation does not make use of pesticides or chemical fertilizers.
It uses time-honoured methods of pest control such as:
- Tea plantations where the elevation is high, away from the pests that plague low elevation tea plantations where commodity teas are grown.
- Encouraging the presence of birds in the tea plantations.
- The introduction of plants that discourage the presence of certain pests
- Organic farming practices (soil enrichment, worm production and natural fertilizers made from food sources and manure).
Save The Bees
Without our glorious bees, we would not have a product. Bees pollinate the countless varieties of herbs and plants we use in each of our blends. Often our herbs such as dandelion, are considered weeds and the use of pesticides on these plants is having a large effect on the health of bee populations worldwide.
We have teamed up with Save the Bee’s to support and preserve one of our most vital natural resources. They do this in two ways;
- Educating society on the importance of Bees and the factors that are harming them.
- Relocating swarms that are in harm's way to new locations so they can thrive and survive.
And finally, native honey is a great addition to all of our teas. We advise
for you to use local raw honey that is produced in harmony with the
environment. If you haven't got into the bee way of thinking, we urge you
to learn more and be aware of the importance of this amazing creature!
for you to use local raw honey that is produced in harmony with the
environment. If you haven't got into the bee way of thinking, we urge you
to learn more and be aware of the importance of this amazing creature!
Reusable and
Recyclable
Recyclable
Freshness and quality is a driver of what we want to deliver to our
customers. Our products from the time they are packaged, have a 24
month best before guarantee. This lifespan is heavily dependent on
the packaging removing light, moisture, air, and protection against
infestation by unwanted pests.
customers. Our products from the time they are packaged, have a 24
month best before guarantee. This lifespan is heavily dependent on
the packaging removing light, moisture, air, and protection against
infestation by unwanted pests.
Unfortunately, biodegradable plastics rightly degrade after 3-6
months, especially in the humidity of Byron Bay! We didn't want to
contribute to single-use plastics, so we have opted for resealable
packaging. Or at least until a clever innovator comes up with a
solution we can adopt!
months, especially in the humidity of Byron Bay! We didn't want to
contribute to single-use plastics, so we have opted for resealable
packaging. Or at least until a clever innovator comes up with a
solution we can adopt!
Our Brand
Revitalisation
Revitalisation
14 years ago, at a little market stall in Byron Bay, I had to overcome the perception of herbal blends being “hippy” or “psychedelic” drugs! Our branding has not changed much since that point in time, but the herbal market has become a mainstream and sophisticated industry.
It was a big decision to revitalise the brand. We are still the same business that our loyal customers have continued to support and love. However, we needed to communicate our ethos more effectively than we were with our older branding. It has been quite the journey of inspiration and we would like to share with you our journey so that when you look upon our new branding while sipping on your tea, you will be transported to the healing and magical place of Byron Bay.
Our Manifesto
Byron Bay is simply a really special place with healing magic emanating from the land. We’ve combined our love of teas with the best and freshest ingredients we can find, whilst honouring the rich history of tea across cultures. Our teas combine both the medicinal benefits of plants with the flavours that mother nature provides. Our ethos and philosophy is centred around improving the wellbeing of the individual as well as the planet. It’s a product we’re really proud of. We’re humbled to be able to bring a little slice of our paradise to the world in our healing range of teas.
Our Logo
Byron Bay is simply a really special place with healing magic emanating from the land. We’ve combined our love of teas with the best and freshest ingredients we can find, whilst honouring the rich history of tea across cultures. Our teas combine both the medicinal benefits of plants with the flavours that mother nature provides. Our ethos and philosophy is centred around improving the wellbeing of the individual as well as the planet. It’s a product we’re really proud of. We’re humbled to be able to bring a little slice of our paradise to the world in our healing range of teas.
Our Packaging
Graphic but organic shapes and forms reflecting the elements of Byron and the ingredients in a pared-back style. Linework represents the shapes of the land and sea paying homage to Byron Bay’s natural beauty.
An abstracted version of the ocean shoreline where the image has been inverted and uses a stipple pattern to create a modern interpretation of the dot style Aboriginal art is best known for. A tribute back to the indigenous cultures of the Bundjalung people, Arakwal and Minjunbal clans. By using this style the pattern takes on a uniquely Australian feel. The layers of the water are amplified and in this simplified form reference the ocean, shoreline, and mountains of Byron Bay.